AI: Cheaper, Faster, but Still Terrible at Sales

Dr Mark van Rijmenam, CSP -

If AI can't code, why on Earth would we trust it to sell?

The hype around AI replacing salespeople is just another case of technological redundancy. Joe Procopio highlights that AI's promise of revolutionizing sales outreach merely duplicates an already broken process - sending out low-quality cold emails that most people delete on sight.

Procopio draws from his experience with Automated Insights, where the realization that AI-generated content was redundant led to a pivot towards creating value by writing stories humans couldn’t.

The same principle applies to sales: if humans are bad at cold outreach, AI will be just as bad, only cheaper. The real danger lies in the illusion of value — AI selling itself as a premium solution while delivering subpar results.

The real potential of AI lies not in replacing talent but in augmenting it. So, the question remains: When will we stop using AI to replicate failure and start using it to foster real innovation?

Read the full article on Inc..

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