Brands Say Bye-Bye to AI: Is This the New Trend?

Dr Mark van Rijmenam, CSP -

AI might be the future according to tech giants, but not everyone is onboard. Dove, for example, vowed never to use AI-generated content in its ads, aligning with its “Real Beauty” campaign to promote genuine human representation.

Meanwhile, platforms like Cara are gaining popularity by being proudly anti-AI, ensuring artists' work isn't scraped for AI training. Even older sites like PosterSpy are enforcing strict no-AI policies to champion true artistic talent.

This pushback isn't just about maintaining authenticity. It's also about avoiding the reputational risks of subpar AI content. With growing customer demand for genuine creativity, brands are starting to see the value in staying human-centric.

Could this be the beginning of a broader anti-AI movement, or just a niche rebellion? How will this shape the future of marketing and creativity?

Read the full article on RollingStone.

----