> ## Content Index
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# Deepfake Drama: How WPP’s CEO Outsmarted Scammers
- URL: https://www.thedigitalspeaker.com/deepfake-drama-how-wpps-ceo-outsmarted-scammers/
- Published: 2024-05-17T03:48:15.000Z
- Updated: 2026-07-27T05:29:49.000Z
- Description: Here we go. Could you be chatting with a fake CEO right now?
- Author: Dr Mark van Rijmenam, CSP
- Tags: News, #seo-post-1

Here we go. Could you be chatting with a fake CEO right now?

The CEO of WPP, Mark Read, narrowly escaped a sophisticated [deepfake](https://www.thedigitalspeaker.com/digital-ethics-speaker/) scam. Fraudsters, posing as Read, used a fake WhatsApp account, a voice clone, and YouTube footage in a virtual meeting.

They impersonated Read off-camera through chat, attempting to trick an agency leader into setting up a fraudulent business. Luckily, the vigilant executive detected the scam, preventing any loss. This incident is part of a growing trend of deepfake attacks targeting the corporate world.

AI voice clones have fooled banks and companies, leading to millions in losses. Read’s experience is a wake-up call for businesses to be extra cautious with digital communications. Are you prepared to spot the next deepfake scam?

Read the full article on [The Guardian](https://www.theguardian.com/technology/article/2024/may/10/ceo-wpp-deepfake-scam?ref=thedigitalspeaker.com).

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