Digital Doppelgangers: AI and the Battle for Identity Rights

Dr Mark van Rijmenam, CSP -

The rise of AI-generated models in the fashion industry sparks a contentious debate over copyright and identity rights. Models like Nassia Matsa are finding their likenesses replicated without consent, blurring the lines between virtual and real.

Legal systems struggle to adapt, leaving models in a grey area of ownership over their own image. This new digital reality raises ethical questions about the use of personal data in AI, challenging traditional notions of intellectual property and highlighting the need for legal reform in the age of advanced technology.

As AI reshapes the fashion industry, how will legal systems evolve to protect individual identities and intellectual property?

Read the full article on Dazed Beauty.

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