Generative AI’s Fall from Grace: A Necessary Reality Check

Dr Mark van Rijmenam, CSP -

The generative AI bubble is bursting, and it's exactly what the industry needs to grow up.

Generative AI, only months ago hailed as the future of everything from content creation to business strategy, is hitting a rough patch. As expectations around AI's impact on major industries start to deflate, reality is setting in.

Major players like Goldman Sachs and Sequoia Capital now warn of an overhyped, costly technology struggling to meet its lofty promises. The Gartner hype cycle marks generative AI as sliding into the “Trough of Disillusionment,” a critical phase where inflated expectations give way to practical, incremental improvements.

Despite the market correction, this isn’t the end for generative AI but rather a vital step toward long-term sustainability. Are we ready to embrace this period of recalibration and focus on the hard work needed to realize AI's real potential?

Read the full article on Fortune.

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