Is AI Cannibalizing Its Own Creations?

Dr Mark van Rijmenam, CSP -

Is AI biting the hand that feeds it? Web creators might think so as AI devours their traffic and content.

As AI grows, it’s consuming the very web that built it, with generative AI tools now answering queries directly, reducing the need for users to visit websites. Research predicts a 25% drop in search engine traffic to the web by 2026.

Major content creators like The New York Times are suing AI developers for using their data, while others like News Corp are striking lucrative deals with companies like OpenAI.

This tug-of-war between legal action and partnerships highlights a crucial question: will AI technology obliterate the traditional web, or can a balance be struck to ensure mutual benefit? How will businesses adapt to this evolving digital landscape?

Read the full article on Brookings.

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