LVMH's AI Renaissance: Enhancing Craftsmanship in Luxury

Dr Mark van Rijmenam, CSP -

Can artificial intelligence elevate luxury without diluting the essence of human craftsmanship?

LVMH is weaving AI into the fabric of luxury, not to replace artisans but to amplify their creativity. By leveraging AI, LVMH accelerates product development and enhances marketing efficiency while preserving the human touch that defines luxury.

For instance, AI-powered tools like FancyTech speed up asset creation, allowing brands like Givenchy, Bulgari and Hublot to generate stunning visuals swiftly. Moreover, AI collaborations with firms like Blng enable designers to transform sketches into digital renderings in seconds, fostering innovation.

However, this tech infusion raises a critical question: Can AI truly enhance human creativity without overshadowing it?

Read the full article on MPost.

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