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# Meta has ditched NFTs as its pivots to AI.
- URL: https://www.thedigitalspeaker.com/meta-has-ditched-nfts-as-its-pivots-to-ai/
- Published: 2023-12-11T10:38:07.000Z
- Updated: 2025-07-08T15:12:34.000Z
- Description: Meta is discontinuing its work on NFTs for Facebook and Instagram to prioritise other projects that can make a larger impact. As part of the company's "year of efficiency," it will shift focus to messaging, monetisation on Reels, and improving Meta Pay.
- Author: Dr Mark van Rijmenam, CSP
- Tags: News, #seo-post-1

Meta is discontinuing its work on NFTs for Facebook and Instagram to prioritise other projects that can make a larger impact. As part of the company's "year of efficiency," it will shift focus to messaging, monetisation on Reels, and improving Meta Pay.

Read the full article on [The Verge](https://www.theverge.com/2023/3/13/23638572/instagram-nft-meta-facebook-quits-digital-collectibles?ref=thedigitalspeaker.com).

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