> ## Content Index > Fetch the complete content index at: https://www.thedigitalspeaker.com/llms.txt > Use this file to discover other available public pages before exploring further. # Preparing for the Metaverse Way of Doing Business with David Francis - Step into the Metaverse Podcast: EP07 - URL: https://www.thedigitalspeaker.com/preparing-metaverse-doing-business-with-david-francis-step-into-the-metaverse-podcast-ep07/ - Published: 2022-10-24T05:46:34.000Z - Updated: 2026-08-04T05:41:12.000Z - Description: In episode 07 of the Step into the Metaverse Podcast, I had a chat with David Francis, and we discussed the technical challenges of the metaverse, how important the metaverse will be for the enterprise, and the various new jobs the metaverse will create. - Author: Dr Mark van Rijmenam, CSP - Tags: #podcast, Step into the Metaverse - [ ![Anchor.fm](https://www.thedigitalspeaker.com/assets/images/podcast-logo/01-Anchor-fm.webp) ](https://anchor.fm/the-digital-speaker/episodes/Preparing-for-the-Metaverse-Way-of-Doing-Business-with-David-Francis---Step-into-the-Metaverse-Podcast-EP07-e1pkvgl?ref=thedigitalspeaker.com "Anchor.fm") - [ ![Amazon](https://www.thedigitalspeaker.com/assets/images/podcast-logo/02-Amazon-music.webp) ](https://music.amazon.co.uk/podcasts/18bd7d3f-c63f-4528-a761-31f0896eac29/episodes/069153b2-8540-4b97-b162-b8e7754ed36a/the-digital-speaker-series-preparing-for-the-metaverse-way-of-doing-business-with-david-francis---step-into-the-metaverse-podcast-ep07?ref=thedigitalspeaker.com "Amazon") - [ ![Apple Podcast](https://www.thedigitalspeaker.com/assets/images/podcast-logo/03-apple-podcasts.webp) ](https://podcasts.apple.com/nl/podcast/preparing-for-the-metaverse-way-of-doing-business/id1548443556?i=1000583581564&ref=thedigitalspeaker.com "Apple Podcast") - [ ![castbox](https://www.thedigitalspeaker.com/assets/images/podcast-logo/05-castbox-logo.webp) ](https://castbox.fm/episode/id4626675-id542620699?ref=thedigitalspeaker.com "castbox") - [ ![Castro](https://www.thedigitalspeaker.com/assets/images/podcast-logo/06-castro-logo.webp) ](https://castro.fm/podcast/9285969c-7f7f-4509-9659-c11c2ce71a39?ref=thedigitalspeaker.com "Castro") - [ ![Deezer](https://www.thedigitalspeaker.com/assets/images/podcast-logo/07-deezer-logo.webp) ](https://deezer.page.link/wX8UZyC5HxnsAucD9?ref=thedigitalspeaker.com "Deezer") - [ ![Google Podcast](https://www.thedigitalspeaker.com/assets/images/podcast-logo/08-Google-podcast-logo.webp) ](https://podcasts.google.com/u/3/feed/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNTE4NDc1Ni9lcGlzb2Rlcy9mZWVk/episode/ZjhjMjI2ZWEtOWE2YS00MjMwLWFkZTktYWZjMWMzNDdhMmY4?sa=X&ved=0CAUQkfYCahcKEwigoq3qkfj6AhUAAAAAHQAAAAAQAQ&ref=thedigitalspeaker.com "Google Podcast") - [ ![iHeartRadio](https://www.thedigitalspeaker.com/assets/images/podcast-logo/09-iheart-radio-logo.webp) ](https://www.iheart.com/podcast/269-the-digital-speaker-series-88122469/episode/preparing-for-the-metaverse-way-of-103641216/?ref=thedigitalspeaker.com "iHeartRadio") - [ ![Pocket Casts](https://www.thedigitalspeaker.com/assets/images/podcast-logo/10-pocket-cast-logo.webp) ](https://pca.st/qauajrx7?ref=thedigitalspeaker.com "Pocket Casts") - [ ![PodcastAddict](https://www.thedigitalspeaker.com/assets/images/podcast-logo/11-podcast-addict-logo.webp) ](https://podcastaddict.com/?id=https%3A%2F%2Fanchor.fm%2Fs%2F4795bb1c%2Fpodcast%2Fplay%2F59456469%2Fhttps%253A%252F%252Fd3ctxlq1ktw2nl.cloudfront.net%252Fstaging%252F2022-9-23%252F4a8269c6-067b-521a-6a41-f43da9f47c14.mp3&podcastId=3669628&ref=thedigitalspeaker.com "PodcastAddict") - [ ![Podchaser](https://www.thedigitalspeaker.com/assets/images/podcast-logo/12-podchaser-logo.webp) ](https://www.podchaser.com/podcasts/the-digital-speaker-series-1989579/episodes/preparing-for-the-metaverse-wa-153327496?ref=thedigitalspeaker.com "Podchaser") - [ ![RadioPublic](https://www.thedigitalspeaker.com/assets/images/podcast-logo/13-Radio-Public-logo.webp) ](https://radiopublic.com/the-digital-speaker-series-GAK0MN/s1!1b7bf?ref=thedigitalspeaker.com "RadioPublic") - [ ![Spotify](https://www.thedigitalspeaker.com/assets/images/podcast-logo/14-Spotify-logo.webp) ](https://open.spotify.com/episode/3XRsxOxSAkLkB49Szt4kMn?si=PtAwk-L%5FQ4OYaV5uT5zZSw&ref=thedigitalspeaker.com "Spotify") - [ ![Soundcloud](https://www.thedigitalspeaker.com/assets/images/podcast-logo/15-Soundcloud-logo.webp) ](https://soundcloud.com/the-digital-speaker/preparing-for-the-metaverse-way-of-doing-business-with-david-francis-step-into-the-metaverse-podcast-ep07?ref=thedigitalspeaker.com "Soundcloud") - [ ![Stitcher](https://www.thedigitalspeaker.com/assets/images/podcast-logo/16-Stitcher-logo.webp) ](https://www.stitcher.com/show/the-digital-speaker-series/episode/preparing-for-the-metaverse-way-of-doing-business-with-david-francis-step-into-the-metaverse-podcast-ep07-207857176?ref=thedigitalspeaker.com "Stitcher") - [ ![TuneIn](https://www.thedigitalspeaker.com/assets/images/podcast-logo/17-TuneIn-logo.webp) ](https://tunein.com/podcasts/Technology-Podcasts/The-Digital-Speaker-series-p1544229/?topicId=204941723%E2%80%9D%20title=&ref=thedigitalspeaker.com) - [ ![Podbean](https://www.thedigitalspeaker.com/assets/images/podcast-logo/18-Podbean-logo.webp) ](https://www.podbean.com/ew/dir-jpgpg-1578ff6e?ref=thedigitalspeaker.com "Podbean") - [ ![Player.FM](https://www.thedigitalspeaker.com/assets/images/podcast-logo/19-Player-FM-logo.webp) ](https://player.fm/series/the-digital-speaker-series/preparing-for-the-metaverse-way-of-doing-business-with-david-francis-step-into-the-metaverse-podcast-ep07?ref=thedigitalspeaker.com "Player.FM") - [ ![Spreaker](https://www.thedigitalspeaker.com/assets/images/podcast-logo/20-Spreaker-logo.webp) ](https://www.spreaker.com/user/15480175/preparing-for-the-metaverse-way-of-doing?ref=thedigitalspeaker.com "Spreaker") - [ ![Blubrry](https://www.thedigitalspeaker.com/assets/images/podcast-logo/21-Blubrry-logo.webp) ](https://blubrry.com/the%5Fdigital%5Fspeaker/90691494/preparing-for-the-metaverse-way-of-doing-business-with-david-francis-step-into-the-metaverse-podcast-ep07/?ref=thedigitalspeaker.com "Blubrry") - [ ![YouTube](https://www.thedigitalspeaker.com/assets/images/podcast-logo/24-RSS-logo.webp) ](https://anchor.fm/s/4795bb1c/podcast/rss?ref=thedigitalspeaker.com "RSS") In this episode of the Step into the [Metaverse](https://www.thedigitalspeaker.com/metaverse-speaker/) Podcast, I had a chat with David Francis. David is a creative technologist and strategy specialist in the complexities of working with augmented, assisted, virtual reality, IoT, and AI. He’s heavily involved in extending AR and VR into the industrial world, introducing various advanced wearable solutions that facilitate industrial 4.0 and the industrial internet of things plus AI. He has conceived, produced and launched AR and VR for many of the world’s biggest brands for more than a decade. During the interview, we discuss the technical challenges of building the metaverse, how big the metaverse will be, how important the metaverse will be for the enterprise, and the various new jobs the metaverse will create. ### Highlights - \[01:27\] - Building up his unmatched practical experience in how to manifest the metaverse. - \[06:38\] - Main technical challenges that are faced in the endeavor to build the metaverse. - \[09:40\] - AR Versus VR: Highlighting its important for the metaverse. - \[16:37\] - The enterprise metaverse as the new way of business. - \[21:45\] - Jobs that we will see in the metaverse in the next decade and beyond. - \[25:24\] - Redistribution of wealth and being our true selves in the metaverse. ### Quotes > *“This industry (metaverse) is absolutely taking off like noone’s business right now” - David Francis* > *“Whoever wins the wearables race and the localization race is going to win all in the metaverse” - David Francis* > *“VR is so much more accessible today and so much easier to build for today” - David Francis* > *“For the enterprise, the metaverse is critical” - David Francis* > *“Avatars will allow people to be their true selves in the metaverse and reveal a lot more talent and everything” - David Francis* **Learn More About David Francis in the Links Below:** - LinkedIn - [https://www.linkedin.com/in/arstralian/](https://www.linkedin.com/in/arstralian/?ref=thedigitalspeaker.com) - Twitter - [https://twitter.com/ARstralian](https://twitter.com/ARstralian?ref=thedigitalspeaker.com) If you are interested in learning more about the metaverse, [**you can order my book Step into the Metaverse here**](https://amzn.to/2ZtC9S3?ref=thedigitalspeaker.com). ## Frequently asked questions ### Who is David Francis in the metaverse podcast episode? David Francis is a creative technologist and strategy specialist working with augmented, assisted, and virtual reality, IoT, and AI. He is heavily involved in extending AR and VR into the industrial world, introducing advanced wearable solutions that support industrial 4.0 and the industrial internet of things plus AI. He has conceived, produced and launched AR and VR projects for many of the world's biggest brands for more than a decade. [Link to this question](#faq-who-is-david-francis-in-the-metaverse-podcast-episode) ### Why does David Francis say the metaverse matters for enterprise? David Francis states that for the enterprise, the metaverse is critical, framing it as a new way of doing business rather than just a consumer trend. The discussion highlights the enterprise metaverse as central to how organizations will operate, alongside the broader technical and strategic considerations needed to build and adopt it effectively. [Link to this question](#faq-why-does-david-francis-say-the-metaverse-matters-for) ### What technology will determine who wins in the metaverse? According to David Francis, whoever wins the wearables race and the localization race is going to win all in the metaverse. This suggests that the companies or technologies that master wearable devices and localization capabilities will hold a dominant position as the metaverse develops. [Link to this question](#faq-what-technology-will-determine-who-wins-in-the-metaverse) ### How do avatars affect identity in the metaverse? Avatars will allow people to be their true selves in the metaverse and reveal a lot more talent and everything, according to David Francis. This point ties into a broader discussion about the redistribution of wealth and how being represented through avatars could change how individuals express themselves and their abilities. [Link to this question](#faq-how-do-avatars-affect-identity-in-the-metaverse)