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# Reality bites: AR's metaverse marketing magic.
- URL: https://www.thedigitalspeaker.com/reality-bites-ars-metaverse-marketing-magic/
- Published: 2023-12-11T10:47:57.000Z
- Updated: 2026-07-27T05:36:08.000Z
- Description: The metaverse might not be here in its full "Ready Player One" glory, but its more practical cousin, the "real-world metaverse," is showing its face—and marketers are taking notice. The hype train took a detour, and now brands are focusing on augmented reality (AR) to enhance ...
- Author: Dr Mark van Rijmenam, CSP
- Tags: News, #seo-post-1

The metaverse might not be here in its full "Ready Player One" glory, but its more practical cousin, the "real-world metaverse," is showing its face—and marketers are taking notice. The hype train took a detour, and now brands are focusing on [augmented reality](https://www.thedigitalspeaker.com/augmented-reality-speaker/) (AR) to enhance real-world experiences instead of disconnecting users from reality.

Read the full article on [The Drum](https://www.thedrum.com/opinion/2023/04/11/how-ar-and-the-real-world-metaverse-can-augment-traditional-media?ref=thedigitalspeaker.com).

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