Reality bites: AR's metaverse marketing magic.

The metaverse might not be here in its full "Ready Player One" glory, but its more practical cousin, the "real-world metaverse," is showing its face—and marketers are taking notice. The hype train took a detour, and now brands are focusing on augmented reality (AR) to enhance real-world experiences instead of disconnecting users from reality.

Read the full article on The Drum.

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