> ## Content Index
> Fetch the complete content index at: https://www.thedigitalspeaker.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The AI search threat.
- URL: https://www.thedigitalspeaker.com/the-ai-search-threat/
- Published: 2023-12-12T03:33:23.000Z
- Updated: 2026-07-27T05:35:40.000Z
- Description: Google's new AI search tool summarises content from across the web, keeping users on Google instead of clicking through to other sites. If widely implemented, this could starve publishers of needed traffic and shrink the open internet. This existential threat could create a vi...
- Author: Dr Mark van Rijmenam, CSP
- Tags: News, #seo-post-1

Google's new [AI](https://www.thedigitalspeaker.com/ai-keynote-speaker/) search tool summarises content from across the web, keeping users on Google instead of clicking through to other sites. If widely implemented, this could starve publishers of needed traffic and shrink the open internet. This existential threat could create a vicious cycle where less original content gets created, limiting the AI's own capabilities and usefulness over time.

Read the full article on [The Atlantic](https://www.theatlantic.com/technology/archive/2023/07/google-search-generative-experience-content-creation/674674?ref=thedigitalspeaker.com).

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