> ## Content Index > Fetch the complete content index at: https://www.thedigitalspeaker.com/llms.txt > Use this file to discover other available public pages before exploring further. # The Organisation of Tomorrow - Available Now! - URL: https://www.thedigitalspeaker.com/the-organisation-of-tomorrow-available-now/ - Published: 2019-08-07T00:00:00.000Z - Updated: 2026-08-04T05:42:19.000Z - Description: Earlier this year, I completed my PhD at the University of Technology Sydney. Undertaking a PhD was a great experience and an intellectual challenge. However, academic dissertations are dry and difficult to read. - Author: Dr Mark van Rijmenam, CSP - Tags: #newsletter, Synthetic Minds Newsletter Dr Mark van Rijmenam # The f(x) = e^x | August 08, 2019 *Good Day! This is my weekly newsletter, with a dose of insights into the future. The topic of this newsletter is the exponential times we live in, hence the title of f(x) = e^x, which is the (natural) exponential function.* *Recently, I launched my new concept* [**The Digital Speaker**](https://thedigitalspeaker.com/?ref=thedigitalspeaker.com) *and you can now book me as an avatar or hologram. Also, my tech trend prediction for 2021 is out, *[read it here](https://www.thedigitalspeaker.com/top-five-strategic-technology-trends-2021-year-of-digitalism/)*!* --- ## The Organisation of Tomorrow - Available Now! ![](https://storage.ghost.io/c/af/cc/afcca743-e1e6-4752-bf81-782fb033f39c/content/images/2021/11/bd8bca1f-84ff-4382-8c03-adb283dafcce--1--66.jpg) ### My latest article: Earlier this year, I completed my PhD at the University of Technology Sydney. Undertaking a PhD was a great experience and an intellectual challenge. However, academic dissertations are dry and difficult to read. Therefore, I turned my thesis into an easy-to-read-and-digest management book: The Organisation of Tomorrow. This book is now available. In the book, I discuss how AI, [blockchain](https://www.thedigitalspeaker.com/blockchain-speaker/) and analytics turn your business into a data organisation. If you are interested in the book, you can [**read a preview of the book** ](https://www.linkedin.com/posts/markvanrijmenam%5Fbook-preview-the-organisation-of-tomorrow-activity-6564785882602311681-STdK?ref=thedigitalspeaker.com)[**here**](https://www.linkedin.com/posts/markvanrijmenam%5Fbook-preview-the-organisation-of-tomorrow-activity-6564785882602311681-STdK?ref=thedigitalspeaker.com), or you can [**purchase the book on Amazon**](https://amzn.to/31mL436?ref=thedigitalspeaker.com). The key message underlying this book is that data-driven organisations that incorporate big data analytics, blockchain and AI will stand [**the best chance to remain competitive in the future**](https://www.thedigitalspeaker.com/book-organisation-of-tomorrow-available-now/). --- ### **Three Useful Nuggets of Information** *My weekly tips from around the web to get you thinking.* ### 1\. Thirsty? What about an encrypted bottle of wine? Australian winemaker Penfolds has released a bottle of wine that comes attached with an encrypted N.F.C. chip. Information of the Penfold Bin 407 bottle is stored on the chip and on VeChain’s blockchain, to ensure the provenance of each bottle of wine. ([**Cointelegraph**](https://cointelegraph.com/news/vechain-releases-blockchain-encrypted-wine-bottles-for-australian-winemaker?ref=thedigitalspeaker.com)) ### 2\. Artificial brains are coming - thanks to the US. For the last nine years, the U.S. government has been working on a top-secret military artificial intelligence "brain" platform called "Sentient." The secretive spy satellite system remains classified, but The Verge uncovered classified documents that provide insights into the program. ([**The Verge**](https://www.theverge.com/2019/7/31/20746926/sentient-national-reconnaissance-office-spy-satellites-artificial-intelligence-ai?ref=thedigitalspeaker.com)) ### 3\. SAS Airlines flies high with analytics. Scandinavian Airlines wanted a 20 per cent cut to marketing budgets while increasing their profitability. So, they turned to analytics, and the airline envisions analytics transforming every aspect of its marketing efforts. ([**AdAge**](https://adage.com/article/neustar/when-scandinavian-airlines-adopted-analytics-it-got-more-tools-and-technology/2187676?ref=thedigitalspeaker.com)) --- ## Frequently asked questions ### What is The Organisation of Tomorrow book about? The book, written by Dr Mark van Rijmenam, discusses how AI, blockchain and analytics turn a business into a data organisation. It originated from his PhD dissertation at the University of Technology Sydney, which he turned into an easy-to-read management book. The key message is that data-driven organisations incorporating big data analytics, blockchain and AI will stand the best chance to remain competitive in the future. [Link to this question](#faq-what-is-the-organisation-of-tomorrow-book-about) ### Why did the author turn his PhD thesis into a book? Academic dissertations tend to be dry and difficult to read, so after completing his PhD at the University of Technology Sydney, the author transformed his thesis into an easy-to-read-and-digest management book called The Organisation of Tomorrow, making the research more accessible to a broader business audience. [Link to this question](#faq-why-did-the-author-turn-his-phd-thesis-into-a-book) ### How is blockchain being used to verify wine authenticity? Australian winemaker Penfolds released a bottle of wine, the Penfolds Bin 407, attached with an encrypted NFC chip. Information about the bottle is stored both on the chip and on VeChain's blockchain, which helps ensure the provenance of each individual bottle of wine. [Link to this question](#faq-how-is-blockchain-being-used-to-verify-wine-authenticity) ### How is Scandinavian Airlines using analytics for marketing? Scandinavian Airlines wanted to cut marketing budgets by 20 per cent while still increasing profitability. To achieve this, the airline turned to analytics and now envisions analytics transforming every aspect of its marketing efforts going forward. [Link to this question](#faq-how-is-scandinavian-airlines-using-analytics-for-marketing)