The Rise of Fluid Content

Dr Mark van Rijmenam, CSP -

Disney, NFL, and ESPN have taken the playbook to 'Infinity and Beyond' with "Toy Story Funday Football," a real-time, fully-animated alternative game presentation of the Atlanta Falcons vs. Jacksonville Jaguars. Using the NFL's Next Gen Stats player tracking data, every play is virtually recreated in Pixar's iconic "Toy Story" universe, with the action unfolding in Andy's room. The collaboration showcases 'Liquid Content,' where the frontier of media blurs with reality, adapting to the tastes of different audiences.

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