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# The unseen labour fuelling AI's rise.
- URL: https://www.thedigitalspeaker.com/the-unseen-labour-fuelling-ais-rise/
- Published: 2023-12-12T02:45:42.000Z
- Updated: 2026-07-27T05:35:53.000Z
- Description: Behind the AI boom lies a hidden workforce doing "bullshit jobs" – laborious data labelling and annotation. These 'taskers', often unaware of their work's purpose, are the unsung heroes powering AI's advancements.
- Author: Dr Mark van Rijmenam, CSP
- Tags: News, #seo-post-1

Behind the [AI](https://www.thedigitalspeaker.com/ai-speaker/) boom lies a hidden workforce doing "bullshit jobs" – laborious data labelling and annotation. These 'taskers', often unaware of their work's purpose, are the unsung heroes powering AI's advancements.

Read the full article on [New York Magazine](https://nymag.com/intelligencer/article/ai-artificial-intelligence-humans-technology-business-factory.html?ref=thedigitalspeaker.com).

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