Voice Actors vs. AI: The Battle for Digital Survival

Dr Mark van Rijmenam, CSP -

Is it time for voice actors to accept that their jobs are being overtaken by AI?

Hollywood's video game performers are striking again, citing concerns over AI protections. Despite nearly two years of negotiations with major gaming studios, including Activision and Warner Bros., SAG-AFTRA says AI remains a sticking point.

Studios' offers for AI safeguards fell short, with performers arguing that their work could be replicated without consent or fair compensation. This strike highlights the tension between preserving traditional roles and embracing technological advances.

With the global gaming industry generating over $100 billion annually, can voice actors afford to resist the inevitable march of AI? How will they adapt to this new reality and maintain their relevance when AI voices are so pervasive and cheap to generate?

Read the full article on AP News.

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