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# Your Intentions Are the New Currency
- URL: https://www.thedigitalspeaker.com/your-intentions-are-the-new-currency/
- Published: 2025-01-03T10:30:32.000Z
- Updated: 2026-07-27T05:25:31.000Z
- Description: What if AI knew your next move before you did? The rise of the “intention economy” suggests your desires could soon become a marketplace commodity.
- Author: Dr Mark van Rijmenam, CSP
- Tags: News, #seo-post-1

What if [AI](https://www.thedigitalspeaker.com/ai-speaker/) knew your next move before you did? The rise of the “intention economy” suggests your desires could soon become a marketplace commodity.

Researchers from the University of Cambridge warn of a new “intention economy,” where AI uses behavioral data to influence decisions covertly. These systems leverage large language models to anticipate desires based on factors like online habits, political leanings, and even preferences for flattery.

While such AI could streamline services and enhance personalization, it also risks undermining free will and democratic processes. Without regulation, this marketplace could manipulate behaviors at an industrial scale.

Can trust and personalization coexist in a world where AI anticipates and influences our every move?

Read the full article on [Science Alert](https://www.sciencealert.com/covert-ai-could-lead-to-a-new-intention-economy-experts-warn?ref=thedigitalspeaker.com).

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