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Think Bigger - by Dr Mark van Rijmenam

Book Summary

From purchasing transactions, to chatter from social networks, to web server logs, to satellite imagery, to traffic flow sensors, it’s estimated that we now create–every two days –as much information as we did from the dawn of civilization up until 2003. What’s more, it’s expected that the amount of data currently available will double every two years world­wide as virtually everything becomes digitized.

The insights provided by Big Data–the massive volume of information too complex and dynamic to be able to process, store, analyze, and man­age with traditional data tools–enable organizations to make better decisions, improve efficiency, decrease costs, and increase revenue. Yet many companies don’t even realize its benefits…and if they do, may still not know how to take advantage of it.

Sharing best practices from companies that have implemented a Big Data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger reveals how to harness the power of Big Data for your organization. Filled with practical guidance, the book shows you how to:

  • Foster an information-centric culture, and enable your employees to develop new operational, tactical, and strategic plans based on real data instead of calculated estimates.
  • Know what products to digitize, and how best to utilize public data marketplaces containing already-collected information that could benefit your organization.
  • Determine the best way to analyze the data you have using open source tools, analyses, and technologies like Hadoop and MapReduce.
  • Establish clear guidelines for respecting your customers’ privacy.
  • Put the right security measures and procedures in place to protect your organization’s and your customers’ data, including a crisis plan in the event that you get hacked.
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Endorsements

Robert Morris

Robert Morris

“ This book covers so much and covers it so well that I find it difficult to decide how to proceed. Mark van Rijmenam’s objective is provide the information, insights, and counsel that business leaders need to develop and then implement an appropriate (key word) Big Data strategy for their business. As he observes, “Big Data is changing how organizations operate and are managed. It also changes how society works and how consumers live. The impact of Big Data on society will be big, but it remains to be seen how society will impact Big Data. ”

Ethan Anthony

Ethan Anthony

Splendid book on big data! Mark van Rijmenam nailed it.

“ As the founder of a big data startup, I have seen and read my fair share of books on big data. In my experience, the authors generally spend an excess amount of time attempting to sell readers on the hype that is big data. Mark van Rijmenam, however, removed the hype and took a more immersive approach. For those who are relatively new to big data, topics such as 7 V’s (originally 4 but Mark included 3 additional V’s), IoT (Internet of Things) etc. are carefully covered. Careful steps were also taken to defuse misnomers surrounding the moniker “big data”. On the other hand, veterans in the big data space can benefit from detailed advice provided on strategies, succeeding with big data projects within an organization and the numerous amount of case studies that Mark carefully walked through.
"Think Bigger" is a comprehensive step-by-step guide for anyone who is looking to get into big data. Mark does an excellent job of introducing new technologies and terminologies while simultaneously guiding readers through the often times murky waters of big data strategies. This book stimulates enthusiasm, promotes creativity and, most important, provides much needed clarity on big data.
Nevertheless, I was introduced to quite a few new concepts and terms like the interaction between social (humans), material (technology) and artificial (AI), "open strategy", and "dynamic" capabilities, e.g. the ability of the business to quickly identify and react to changes in the market.
"Think Bigger" is by far one of the best books I’ve read on big data, bar none. As a result, I’ve recommended this guide on big data strategies to all of my Silicon Valley associates. ”

Jade C

Jade C

Excellent Introduction to Big Data

“ As a recent college graduate who just got into Big Data, I found this book extremely helpful. I have applied some of the tips and strategies to my current projects and have learned so much ever since i picked up this book. It was well written and very relevant to all kinds of Industries! ”

Thomas Zamanis

Thomas Zamanis

Great Reading

“ I found this book to be both informative and create strategies for my new data platform. I will continue to review the content on this publication. ”

	Daniel Lins da Silva

Daniel Lins da Silva

Five Stars

“ The Big picture of Big Data. ”

Paul Muller

Paul Muller

An essential resource for anyone interested Big Data

“ I can recommend this book to everyone interested in Big Data. Big Data is a bit of a hype currently but this book really helps to shed light on what it is and more importantly how you or your company can come up with a relevant Big Data strategy.
It is well written and I found it an easy read… also because of the different examples in the book.
The editorial review promises; “Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.” I would say that is thru, the book does indeed give you concrete steps, a strategy to hold on to. If you are working in the field of Big Data or are interested in the subject I would say this is a 'must read'. ”

Fredrick Tipton

Fredrick Tipton

Great Read, Very Informative.

“ I like how well researched this book is. The author has clearly taken his time to educate himself of not only the aspects of big data, but also the everyday uses and benefits of using big data. Great read for those looking to improve their knowledge base on the subject. ”

	Jose Luis Pardo Gonzalez

Jose Luis Pardo Gonzalez

This is my first book on Big data: VERY USEFUL

“ This is my first book on Big data, with absolutely no background in IT. My background is Business and finance. I purchased it to get a better understanding of Big Data, industry terminology, etc. Up to 50% of the book (its what I've read so far) It explains very well the following:
DOs and DON'Ts when performing big data projects, common problems when selling a project within an organization, type of benefits an organization can expect on big Data projects, emphasis on data centric organizations, industry terminology.
It could improve or enhance the following: Data sets., very little info on statistics about big data. It does specify that you need to get big data human resource (expensive and scarce) but has not provided any indication as to what to look for in human resource in order to start a project or specific project. ”

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