We live in exponential times and simply having a digital strategy focused on continuous innovation is no longer enough to thrive in a constantly changing world. In order to transform an organisation – as well as the meetings and events industry – and contribute to building a secure and rewarding networked society, collaboration among employees, customers and machines is increasingly becoming key.
The organisation of tomorrow is a data organisation. So, how can organisations use technologies such as blockchain and artificial intelligence to bring together different stakeholders, collaborate and co-create the future. Organisations need to put the data to work. When they do, blockchain will change the power dimensions between organisations and customers not the least because of self-sovereign identities and trusted peer-to-peer interactions, while artificial intelligence will create new human-machine interactions that changes the concept of what is an organisation.
Viewing your organisation as a data organisation will completely change all your processes and customer touchpoints. When you see your organisation as a data organisation, a ‘gestalt shift’ will occur; all of a sudden, you will see your organisation from a different perspective. This change in perspective will help event organisers remain competitive in an increasingly data-drive world. This keynote will prepare the audience to participate in the workshops with a different perspective on their organisation.