AI in Action: Revolution or Just Another Gimmick?

Could OpenAI's Sora transform creative industries, or is it merely a high-tech illusion still far from reality?

OpenAI's Sora video model is at the forefront of AI video generation, potentially revolutionizing industries like advertising, animation, and real estate. Industry professionals have tested Sora against competitors like Runway and Pika, assessing its ability to bring creative concepts to life.

While Sora has shown promise in rendering complex scenes like a fantastical playground with elements such as a banana slide and watermelon roundabout, it still struggles with issues like morphing figures and incomplete narrative structures in animations.

This suggests that while AI can accelerate the creative process and help visualize concepts early in the creative phase, it still lacks the finesse required for final production quality.

The real question remains: As AI tools like Sora become more refined, will they enhance creative professions by offloading routine tasks, or could they threaten the essence of human creativity in these fields?

Read the full article on FT.

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