AI is Coming for Your Accent – But Should It?
AI can now “neutralize” Indian call center accents in real time. But is this progress, or just high-tech colonialism wrapped in machine learning?
Teleperformance, the world’s largest outsourcing firm, has partnered with Sanas AI to modify call center agents’ accents, making them easier for Western customers to understand.
The $13M investment aims to increase customer satisfaction, but critics argue it erases linguistic identity in favor of corporate efficiency. Investors seem unimpressed, with Teleperformance’s stock dropping 11% after announcing $104M in AI spending.
AI is shaping the future of communication, but at what cost? Are we improving clarity or reinforcing biases about whose voices are worth hearing?
Read the full article on Futurism.
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