AI Is Eating the Web—And This Time, It’s Coming for Itself
AI Is Eating the Web—And This Time, It’s Coming for Itself
AI is now feasting on its own leftovers. The question is: how long before it starves?
AI firms scraped the web, trained massive models, and reshaped how information flows. Now, they’re sending AI back to consume its own output, creating a recursive loop of content that’s increasingly detached from reality.
Google, OpenAI, and Perplexity have launched “deep research” tools; AI-driven research agents that analyze online sources to generate reports. The problem? Many of these sources are AI-generated themselves. This cycle of self-referential data risks distorting knowledge, eroding trust, and depleting valuable human-created content.
When AI starts learning from itself instead of us, what happens to truth?
Read the full article on Intelligencer.
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Dr. Mark van Rijmenam
Dr. Mark van Rijmenam is The Digital Speaker, a world-leading futurist and global AI keynote speaker who helps leaders decide what AI, and the technologies that follow it, mean for their business. He speaks to leadership teams at their retreats and to conference audiences worldwide, and his WAVE framework gives them a way of deciding that they keep using long after he has left the room. His Intelligence Age Scorecard measures how ready an organization is across the four WAVE pillars.
He holds a PhD from the University of Technology Sydney, is a Certified Speaking Professional and Global Speaking Fellow, and ranks among the world’s top futurists on the Global Gurus list (#1 in 2025, #3 in 2026). Salesforce named him one of its 16 leading AI voices. He has written six books, most recently Now What? How to Ride the Tsunami of Change, writes the Synthetic Minds newsletter on Substack, and founded Futurwise. Talk to his digital twin on WhatsApp: +1 (830) 463-6967.
