AI Marketing is Having an Identity Crisis
If AI is so revolutionary, why do tech companies sound so unsure about how to sell it? Maybe because “we’re replacing your job” isn’t a winning ad campaign.
Read MoreDr. Mark van Rijmenam, CSP, is a world-leading strategic futurist and award-winning global keynote speaker who helps Fortune 500 leadership teams navigate AI and emerging technologies. Recognized by Salesforce as one of 16 global voices shaping the future of AI, he holds a PhD from University of Technology Sydney and is the author of six books on emerging technology and judgment in the AI era, including his latest book: Now What? How to Ride the Tsunami of Change. He is the founder of Futurwise and the developer of the Intelligence Age Scorecard that helps individuals and organizations understand how prepared they are for the future.
His pioneering efforts include the world's first TEDx Talk in VR in 2020. In 2023, he further pushed boundaries when he delivered a TEDx talk in Athens with his digital twin, delving into the complex interplay of AI and our perception of reality. In 2024, he launched a digital twin of himself, offering interactive, on-demand conversations via text, audio, or video in 29 languages, thereby bridging the gap between the digital and physical worlds – another world's first.
Dr. Van Rijmenam is a prolific author and has written more than 1,200 articles and six books in his career. As a corporate educator, he is celebrated for his candid, independent, and balanced insights. He is also the founder of Futurwise, which focuses on elevating global knowledge on crucial topics like technology, healthcare, and climate change by providing high-quality, hyper-personalized, and easily digestible insights from trusted sources.
Below, you can read all his articles.
If AI is so revolutionary, why do tech companies sound so unsure about how to sell it? Maybe because “we’re replacing your job” isn’t a winning ad campaign.
Read MoreBeijing is no longer trying to compete in AI. It’s trying to own the entire ecosystem. The question is: can it break free from US technology, or is this just another digital arms race?
Read MoreThe Digital Renaissance is unfolding at lightning speed, reshaping everything from business to culture. Unlike the European Renaissance, which spanned centuries, this shift is happening in years, not decades.
Read MoreGenerative AI doesn’t just hallucinate anymore, it cheats, lies, and ignores human instructions. If this were an employee, you’d fire them. Instead, companies are handing them the keys.
Read MoreAI can now “neutralize” Indian call center accents in real time. But is this progress, or just high-tech colonialism wrapped in machine learning?
Read MoreBringing back the woolly mammoth sounds impressive, until you realize we’re still stuck at furry lab mice. If Jurassic Park taught us anything, it’s that playing with prehistoric DNA is rarely straightforward.
Read MoreForget smell-o-vision, scientists just built a digital tongue that lets you taste food in virtual reality. But before you dream of VR Michelin-starred meals, know this: it can’t replicate smell, texture, or the regret of eating too much cake.
Read MoreIs the AI industry’s obsession with colossal models a monumental waste, when smaller, distilled versions can perform just as well at a fraction of the cost?
Read MoreWould you let a stranger have deep, judgment-free conversations with your child every day? Because AI chatbots are already doing exactly that, without guidance, oversight, or even basic emotional intelligence.
Read MoreWe were promised Starlink would connect the unconnected, empower the powerless. Instead, it’s fueling billion-dollar scam operations where trafficked workers are beaten and enslaved.
Read MoreSomething went wrong
Something went wrong. Please, try again later