Deepfakes and Disinformation: A Digital Dilemma Unraveled

We are rapidly moving to a society where seeing is no longer believing, where influencers speak in tongues they've never learned, and your digital double promotes ideologies you oppose — welcome to the uncanny valley of AI cloning.
The infiltration of deepfake technology into our daily feeds is not just a technological marvel; it's a societal Pandora's box wide open, as demonstrated by Olga Loiek's unnerving experience. Her digital doppelgänger, speaking in a foreign tongue, amplifies the insidious potential of AI to fabricate reality, blurring the lines between authenticity and deception.
This technological facade extends beyond individual disconcertment, manifesting in fabricated endorsements and disinformation campaigns, exploiting the very essence of trust in digital communication.
It exposes a troubling trajectory where personal likeness becomes a commodity, wielded with or without consent, in a landscape increasingly indifferent to the delineation between fact and fiction.
Digital twins offer a lot of advantages, when developed with full consent, as showcased by my own digital twin that I created to give anyone the oportunity to have an on-demand conversation with me, but when digital twins are created without consent for malicious purposes we are moving into dangerous terrain.
Read the full article on Financial Times.
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💡 We're entering a world where intelligence is synthetic, reality is augmented, and the rules are being rewritten in front of our eyes.
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