Game Changer: AI's New Role in Shaping Olympic Futures

Game Changer: AI's New Role in Shaping Olympic Futures
👋 Hi, I am Mark. I am a strategic futurist and innovation keynote speaker. I advise governments and enterprises on emerging technologies such as AI or the metaverse. My subscribers receive a free weekly newsletter on cutting-edge technology.

Is AI set to be the ultimate coach at the Olympics, or are we sprinting towards a high-tech intrusion in sports?

The International Olympic Committee (IOC) is embracing AI with open arms, unveiling a strategy to integrate AI into the Olympics to refine athlete selection, training, and fair play.

At a recent event in London's iconic velodrome, IOC President Thomas Bach highlighted the dual role of AI in enhancing the games while preserving the spirit of sportsmanship. AI's potential applications range from identifying and training emerging talents using data-driven insights to enhancing the viewing experience for global audiences.

However, this technological embrace isn't without its hurdles. The Paris Olympics will serve as a litmus test for AI's efficacy, deploying it for everything from improving broadcast strategies to controversial security measures like AI-monitored surveillance systems.

These advancements prompt a critical question: As AI reshapes how athletes are discovered, trained, and evaluated, how can we ensure that the human element remains at the heart of sports?

Read the full article on AP News.

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Dr Mark van Rijmenam

Dr Mark van Rijmenam

Dr. Mark van Rijmenam, widely known as The Digital Speaker, isn’t just a #1-ranked global futurist; he’s an Architect of Tomorrow who fuses visionary ideas with real-world ROI. As a global keynote speaker, Global Speaking Fellow, recognized Global Guru Futurist, and 5-time author, he ignites Fortune 500 leaders and governments worldwide to harness emerging tech for tangible growth.

Recognized by Salesforce as one of 16 must-know AI influencers , Dr. Mark brings a balanced, optimistic-dystopian edge to his insights—pushing boundaries without losing sight of ethical innovation. From pioneering the use of a digital twin to spearheading his next-gen media platform Futurwise, he doesn’t just talk about AI and the future—he lives it, inspiring audiences to take bold action. You can reach his digital twin via WhatsApp at: +1 (830) 463-6967.

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