How The Internet of Things Can Create Disruptive Business Models
How The Internet of Things Can Create Disruptive Business Models
More and more companies are turning to a recurring revenue business model from online companies to unexpected companies such as Adobe and Audi. These new, unexpected, subscription-based business models are disruptive but when they are connected to the Internet of Things very interesting models can appear. Aria Co-founder Brendan O'Brien sat down with eCornell at Dreamforce '13 to discuss how the Internet of Things can influence recurring revenue model when more objects are embedded with sensors and gain the ability to communicate. The resulting information systems promise to create new business models, reduce costs and risks and improve business processes.
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Dr. Mark van Rijmenam
Dr. Mark van Rijmenam is The Digital Speaker, a world-leading futurist and global AI keynote speaker who helps leaders decide what AI, and the technologies that follow it, mean for their business. He speaks to leadership teams at their retreats and to conference audiences worldwide, and his WAVE framework gives them a way of deciding that they keep using long after he has left the room. His Intelligence Age Scorecard measures how ready an organization is across the four WAVE pillars.
He holds a PhD from the University of Technology Sydney, is a Certified Speaking Professional and Global Speaking Fellow, and ranks among the world’s top futurists on the Global Gurus list (#1 in 2025, #3 in 2026). Salesforce named him one of its 16 leading AI voices. He has written six books, most recently Now What? How to Ride the Tsunami of Change, writes the Synthetic Minds newsletter on Substack, and founded Futurwise. Talk to his digital twin on WhatsApp: +1 (830) 463-6967.
