Mango's AI Fashion First

Is Mango's AI-generated campaign a groundbreaking leap in fashion, or just another tech gimmick?

Mango, a leader in European fashion, has launched the first AI-generated campaign for its Mango Teen Sunset Dream collection, available in 95 markets. The initiative is part of Mango's Strategic Plan 2024-2026, focusing on technological advancement, data management, and operational excellence.

Chief Information Technology Officer Jordi Alex describes AI as a co-pilot that extends human creativity. The campaign involved various teams and utilized real garment photos to train a generative AI model. This model produced high-quality editorial images, later refined by the art team.

Since 2018, Mango has developed over fifteen machine learning platforms to enhance its value chain, from pricing to personalization. Their latest digital innovation includes joining Roblox, where users can buy digital Mango Teen products for their avatars. With AI transforming their operations, Mango continues to push the boundaries of fashion and technology. Could this AI-driven approach redefine industry standards?

Read the full article on Mango Fashion Group.

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