The Willy Wonka of Flowers: Hacking Petals for Fun and Science

The Willy Wonka of Flowers: Hacking Petals for Fun and Science
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The Willy Wonka of Flowers: Hacking Petals for Fun and Science

Who needs roses that smell like roses when you can have flowers that smell like old books?

Sebastian Cocioba, a self-taught biotechnologist, is reimagining floral genetics from a hallway-turned-laboratory in his Long Island home. Starting with orchids salvaged from dumpsters, he’s evolved into a “pipette for hire,” hacking plant DNA to create entirely new flowers.

His mission? Make genetic engineering accessible to everyone, while designing flowers that are more beautiful, fragrant, and imaginative than nature’s originals.

Using DIY ingenuity, he builds affordable lab tools from LEDs and 3D printers. His experiments include a morning glory with Olympic-themed patterns. Now, he’s crafting plants with scents like old books for a startup’s sensory designs.

By documenting his methods online, he’s democratizing science and opening up genetic engineering to enthusiasts. If amateurs can hack the world of synthetic biology, how might this shape the future of innovation?

Read the full article on Wired.

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Dr. Mark van Rijmenam

Dr. Mark van Rijmenam

Dr. Mark van Rijmenam is The Digital Speaker, a world-leading futurist and global AI keynote speaker who helps leaders decide what AI, and the technologies that follow it, mean for their business. He speaks to leadership teams at their retreats and to conference audiences worldwide, and his WAVE framework gives them a way of deciding that they keep using long after he has left the room. His Intelligence Age Scorecard measures how ready an organization is across the four WAVE pillars.

He holds a PhD from the University of Technology Sydney, is a Certified Speaking Professional and Global Speaking Fellow, and ranks among the world’s top futurists on the Global Gurus list (#1 in 2025, #3 in 2026). Salesforce named him one of its 16 leading AI voices. He has written six books, most recently Now What? How to Ride the Tsunami of Change, writes the Synthetic Minds newsletter on Substack, and founded Futurwise. Talk to his digital twin on WhatsApp: +1 (830) 463-6967.

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