When AI Steals Jobs: The New Role of Humanizing the Robots

When AI Steals Jobs: The New Role of Humanizing the Robots
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When AI Steals Jobs: The New Role of Humanizing the Robots

Is AI really making us more productive, or are we just cleaning up after its mess?

The rise of AI in the workplace is reshaping jobs, particularly in creative fields like copywriting. As AI systems increasingly take over tasks traditionally performed by humans, a new role has emerged: editing and humanizing AI-generated content.

This involves fixing grammar, cutting unnecessary formal language, and fact-checking to correct AI's inaccuracies. Despite the promise of enhanced productivity, the reality often involves repetitive, tedious work that many find less rewarding. Copywriters now find themselves editing AI-generated articles to add a “human touch,” making the text sound less robotic and more engaging.

While AI promises efficiency, it often produces formulaic, awkward text that requires extensive human intervention to make it publishable. This new role is typically less creative and lower-paid, leaving many workers to clean up after the AI.

Can we find a balance where AI enhances human work without devaluing it, or are we destined to become mere editors of robotic output?

Read the full article on BBC.

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Dr. Mark van Rijmenam

Dr. Mark van Rijmenam

Dr. Mark van Rijmenam is The Digital Speaker, a world-leading futurist and global AI keynote speaker who helps leaders decide what AI, and the technologies that follow it, mean for their business. He speaks to leadership teams at their retreats and to conference audiences worldwide, and his WAVE framework gives them a way of deciding that they keep using long after he has left the room. His Intelligence Age Scorecard measures how ready an organization is across the four WAVE pillars.

He holds a PhD from the University of Technology Sydney, is a Certified Speaking Professional and Global Speaking Fellow, and ranks among the world’s top futurists on the Global Gurus list (#1 in 2025, #3 in 2026). Salesforce named him one of its 16 leading AI voices. He has written six books, most recently Now What? How to Ride the Tsunami of Change, writes the Synthetic Minds newsletter on Substack, and founded Futurwise. Talk to his digital twin on WhatsApp: +1 (830) 463-6967.

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