AI Search: Confidently Wrong, Dangerously Inaccurate

AI Search: Confidently Wrong, Dangerously Inaccurate
๐Ÿ‘‹ Hi, I am Mark. I am a strategic futurist and innovation keynote speaker. I advise governments and enterprises on emerging technologies such as AI or the metaverse. My subscribers receive a free weekly newsletter on cutting-edge technology.

If AI search engines were students, theyโ€™d be the ones confidently shouting wrong answers in class. Loud enough to convince everyone they were right.

Generative search tools are failing at the basic principle of knowledge: citing sources accurately. And itโ€™s a bigger problem than you think.

AI search engines are reshaping how we access information, but their accuracy problem is getting worse. A Tow Center for Digital Journalism study testing eight AI search tools found that over 60% of their responses were incorrect, often citing fabricated URLs or misattributing sources.

Even premium models performed worse, delivering more incorrect answers with greater confidence than free versions. Worse still, some AI tools ignored publisher restrictions and pulled data from sites that had explicitly blocked them.

If AI search engines canโ€™t even cite properly, how can we trust them to replace traditional search? Are we creating an ecosystem where misinformation feels more credible than truth?

Read the full article on Colombia Journalism Review.

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Dr Mark van Rijmenam

Dr Mark van Rijmenam

Dr. Mark van Rijmenam, widely known as The Digital Speaker, isnโ€™t just a #1-ranked global futurist; heโ€™s an Architect of Tomorrow who fuses visionary ideas with real-world ROI. As a global keynote speaker, Global Speaking Fellow, recognized Global Guru Futurist, and 5-time author, he ignites Fortune 500 leaders and governments worldwide to harness emerging tech for tangible growth.

Recognized by Salesforce as one of 16 must-know AI influencers , Dr. Mark brings a balanced, optimistic-dystopian edge to his insightsโ€”pushing boundaries without losing sight of ethical innovation. From pioneering the use of a digital twin to spearheading his next-gen media platform Futurwise, he doesnโ€™t just talk about AI and the futureโ€”he lives it, inspiring audiences to take bold action. You can reach his digital twin via WhatsApp at: +1 (830) 463-6967.

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