Building Communities in The Metaverse with Athena Demos - Step into the Metaverse podcast: EP31

In this episode of the Step into the Metaverse Podcast, I interviewed the Co-Founder/Producer of Big Rock Creative (BRCvr), Athena Demos. BRCvr is an award-winning XR experience company creating groundbreaking experiences for global clients. Big Rock Creative won the Producer’s Guild Award for Innovation, the Aurea Award for creativity, the No Proscenium award for Best VR experience of 2020, and the Hermes' Platinum Award.

With over 20 years of experience producing iconic events, like the LA Burning Man Decompression Arts and Music Celebration, as well as the Art of Change Inaugural Ball for President Obama in LA, she transitioned to the metaverse to produce BRCvr (Black Rock City Virtual Reality).

BRCvr is an official virtual Burning Man Experience whose scope is unprecedented in the VR space. Athena produced internationally recognized social impact projects such as Breonna’s Garden, which premiered at SXSW 2022. She has developed a philosophical approach to guiding humanity to build a foundational fabric for creative collaboration in the metaverse. As a result, she has been quoted in leading books and articles and has spoken at leading industry events.

She founded the LA League of Arts, a 501c3 organization created to foster community by facilitating the creative process through public art, education and events. She spent 8+ years as the Production Manager of the two-time Academy Award Winning documentary film company Moriah Films. Don’t miss out on our conversation as we discuss how brands can contribute to the metaverse and how governments should embrace the metaverse to develop public virtual spaces for everyone to enjoy.


  • [01:17] - Her natural progression into working in the metaverse space.
  • [06:16] - How brands should present themselves to communities within the metaverse.
  • [08:58] - An analysis of Nike’s Nikeland in Roblox.
  • [11:34] - Why decommodification will be important for the metarverse.
  • [13:22] - Benefits that enterprises and governments will get from the metaverse.
  • [18:14] - Companies that are providing the tools needed to build the metaverse.
  • [26:33] - Dangers and ethical challenges we will deal with in the metaverse.
  • [35:17] - The feeling of connection that the metaverse will give us.


“The true metaverse will exist when we can portal between platforms and then portal from the physical into the digital” - Athena Demos
“The metaverse is a place where the great minds from all over the world, with no location-based barriers can come together and share ideas” - Athena Demos
“Creative collaboration flourishes in an environment like the metaverse” - Athena Demos

If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.

Dr Mark van Rijmenam
Dr Mark van Rijmenam

Dr Mark van Rijmenam is The Digital Speaker. He is a future tech strategist who thinks about how technology changes organisations, society and the metaverse. Dr Mark van Rijmenam is an international keynote speaker, 4x author and entrepreneur. He is the founder of Datafloq and the author of the book on the metaverse: Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy detailing what the metaverse is and how organizations and consumers can benefit from the immersive internet.

He is the publisher of the ‘f(x) = e^x‘ newsletter, read by thousands of executives, on the future of work and the organization of tomorrow. The Digital Speaker has spoken in 20 countries across the globe and collectively inspired over 100.000 managers, directors and C-level executives.

Dr Mark van Rijmenam is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. Van Rijmenam is an international keynote speaker, 4x author and entrepreneur.