Digital Identities Through Avatars with Cai Felip - Step into the Metaverse podcast: EP14

Digital Identities Through Avatars with Cai Felip - Step into the Metaverse podcast: EP14
đź‘‹ Hi, I am Mark. I am a strategic futurist and innovation keynote speaker. I advise governments and enterprises on emerging technologies such as AI or the metaverse. My subscribers receive a free weekly newsletter on cutting-edge technology.

In this episode of the Step into the Metaverse Podcast, I interviewed Cai Felip, the Founder and CEO of Union Avatars, a company blurring the lines between the virtual world and reality. Union leads the production of realistic 3D avatars for virtual worlds. Their mission is to help the future of virtual identity in the metaverse. They provide avatar solutions so you can realistically represent yourself in video games, social media, virtual reality worlds, or gamification.

Cai and I will talk about all things avatars, digital identities and online reputation. We’ll also dive into the threat of imposed avatars and how brands should approach Gen Zs and Gen Alphas, also known as the “Metaverse Natives”. It’s going to be a super interesting conversation, so don’t miss it.


  • [01:18] - Linking Realities: Offering tools that enable companies and users to create their unique avatars.
  • [02:35] - The internet’s exponential growth.
  • [04:36] - Organizing identity and repetition in the metaverse.
  • [08:11] - Keys characteristics an avatar has to comply with.
  • [10:46] - Being involved in digital fashion design.
  • [12:09] - Preventing the creation of “deep fakes” of avatars.
  • [13:30] - Revolutionizing the retail industry with direct-to-avatar.
  • [15:05] - How brands can successfully venture into the metaverse.
  • [18:19] - The next big challenge in creating the metaverse.


“Interoperability is what is gonna create the metaverse itself” - Cai Felip
“Identity is really important but it doesn't have to be tied to your real identity” - Cai Felip

If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.

Dr Mark van Rijmenam

Dr Mark van Rijmenam

Dr Mark van Rijmenam is The Digital Speaker. He is a leading strategic futurist who thinks about how technology changes organisations, society and the metaverse. Dr Van Rijmenam is an international innovation keynote speaker, 5x author and entrepreneur. He is the founder of Datafloq and the author of the book on the metaverse: Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, detailing what the metaverse is and how organizations and consumers can benefit from the immersive internet. His latest book is Future Visions, which was written in five days in collaboration with AI. Recently, he founded the Futurwise Institute, which focuses on elevating the world’s digital awareness.