The f(x) = e^x | Why Brands Need to Step into the Metaverse Now

Good Day! This is my weekly newsletter, with a dose of insights into the future. The topic of this newsletter is the exponential times we live in, hence the title of f(x) = e^x, which is the (natural) exponential function.

Recently, I launched my new concept The Digital Speaker and you can now book me as an avatar or hologram. Also, my tech trend prediction for 2021 is out, read it here!

Why Brands Need to Step into the Metaverse Now

My latest article:

”Technology is a glittering lure. But there’s the rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product” - Donald Draper - Mad Men

Those brands that decide to step into the metaverse today, will be the frontrunners of tomorrow's immersive world. The metaverse gives brands an exciting opportunity to create that emotional bond with customers by creating unique virtual experiences that engage and enlighten consumers.


Three Useful Nuggets of Information

My weekly tips from around the web to get you thinking.

1. How decentralized is the decentralized web?

Web3 offers a solution to many of the flaws of the current web, but there are major challenges to overcome when it comes to Web3 and NFTs, where an NFT can disappear from your Metamask wallet if OpenSea decides to remove it from their servers. (Moxie)

2. Maybe people are just done with closed walled gardens 🤔

At the end of 2021, Facebook hosted three 'huge' interactive online events on their Horizon Worlds platform. The problem? Hardly anyone showed up. (Futurism)

3. What would happen if an AI would pitch a startup?

Twitter user Roshan Patel forced a bot to watch over 1,000 hours of startup pitch meetings. This is the result. (Twitter)


Between Two Bots - EP06 - Dr. Dorothea Baur

Welcome to the Between Two Bots podcast. In this episode, Dr. Dorothea Baur shares her insights on AI ethics at the intersection of technology, society, and the environment.

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