If AI’s Creativity is “Good Enough,” Do We Still Need Ours?
If AI’s Creativity is “Good Enough,” Do We Still Need Ours?
If your audience can’t tell the difference between AI and human-created content, does creativity even matter anymore?
Generative AI isn’t here to replace inspired artistry; it’s here to make production faster, cheaper, and "good enough."
In advertising and content creation, where meeting objectives trumps artistic depth, AI has already proven its worth. It can craft ad copy, background music, and visuals that perform on par with human outputs. All at a fraction of the time and cost. Businesses, unsurprisingly, are leaning in.
While AI won’t paint the next Mona Lisa, it’s reshaping industries. Generative AI is automating creative execution, leaving us to redefine what human creativity means in the digital age. How can we ensure human innovation thrives when efficiency reigns supreme?
Read the full article on Shelly Palmer.
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Dr. Mark van Rijmenam
Dr. Mark van Rijmenam is The Digital Speaker, a world-leading futurist and global AI keynote speaker who helps leaders decide what AI, and the technologies that follow it, mean for their business. He speaks to leadership teams at their retreats and to conference audiences worldwide, and his WAVE framework gives them a way of deciding that they keep using long after he has left the room. His Intelligence Age Scorecard measures how ready an organization is across the four WAVE pillars.
He holds a PhD from the University of Technology Sydney, is a Certified Speaking Professional and Global Speaking Fellow, and ranks among the world’s top futurists on the Global Gurus list (#1 in 2025, #3 in 2026). Salesforce named him one of its 16 leading AI voices. He has written six books, most recently Now What? How to Ride the Tsunami of Change, writes the Synthetic Minds newsletter on Substack, and founded Futurwise. Talk to his digital twin on WhatsApp: +1 (830) 463-6967.
