Preparing for the Metaverse Way of Doing Business with David Francis - Step into the Metaverse Podcast: EP07

Preparing for the Metaverse Way of Doing Business with David Francis - Step into the Metaverse Podcast: EP07
đź‘‹ Hi, I am Mark. I am a strategic futurist and innovation keynote speaker. I advise governments and enterprises on emerging technologies such as AI or the metaverse. My subscribers receive a free weekly newsletter on cutting-edge technology.

In this episode of the Step into the Metaverse Podcast, I had a chat with David Francis.

David is a creative technologist and strategy specialist in the complexities of working with augmented, assisted, virtual reality, IoT, and AI. He’s heavily involved in extending AR and VR into the industrial world, introducing various advanced wearable solutions that facilitate industrial 4.0 and the industrial internet of things plus AI. He has conceived, produced and launched AR and VR for many of the world’s biggest brands for more than a decade.

During the interview, we discuss the technical challenges of building the metaverse, how big the metaverse will be, how important the metaverse will be for the enterprise, and the various new jobs the metaverse will create.


  • [01:27] - Building up his unmatched practical experience in how to manifest the metaverse.
  • [06:38] - Main technical challenges that are faced in the endeavor to build the metaverse.
  • [09:40] - AR Versus VR: Highlighting its important for the metaverse.
  • [16:37] - The enterprise metaverse as the new way of business.
  • [21:45] - Jobs that we will see in the metaverse in the next decade and beyond.
  • [25:24] - Redistribution of wealth and being our true selves in the metaverse.


“This industry (metaverse) is absolutely taking off like noone’s business right now” - David Francis
“Whoever wins the wearables race and the localization race is going to win all in the metaverse” - David Francis
“VR is so much more accessible today and so much easier to build for today” - David Francis
“For the enterprise, the metaverse is critical” - David Francis
“Avatars will allow people to be their true selves in the metaverse and reveal a lot more talent and everything” - David Francis

Learn More About David Francis in the Links Below:

If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.

Dr Mark van Rijmenam

Dr Mark van Rijmenam

Dr Mark van Rijmenam is The Digital Speaker. He is a leading strategic futurist who thinks about how technology changes organisations, society and the metaverse. Dr Van Rijmenam is an international innovation keynote speaker, 5x author and entrepreneur. He is the founder of Datafloq and the author of the book on the metaverse: Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, detailing what the metaverse is and how organizations and consumers can benefit from the immersive internet. His latest book is Future Visions, which was written in five days in collaboration with AI. Recently, he founded the Futurwise Institute, which focuses on elevating the world’s digital awareness.