How to Build a Rich and Vibrant Metaverse Economy with Jon Radoff - Step into the Metaverse Podcast: EP02

How to Build a Rich and Vibrant Metaverse Economy with Jon Radoff - Step into the Metaverse Podcast: EP02
đź‘‹ Hi, I am Mark. I am a strategic futurist and innovation keynote speaker. I advise governments and enterprises on emerging technologies such as AI or the metaverse. My subscribers receive a free weekly newsletter on cutting-edge technology.

In the second episode of the Step into the Metaverse Podcast, I had a chat with Jon Radoff, the Co-Founder and CEO of Beamable, the creator-centric platform for building live games. An internationally recognized entrepreneur and technology visionary, Mr Radoff has grown businesses in the fields of computer gaming, social networking, advertising and enterprise technology.

Before founding Beamable, Mr Radoff built one of the first commercial games on the Internet, took a web content management company public, grew a game advertising network, and launched mobile games played by millions of people, including Game of Thrones Ascent and Star Trek Timelines. His writing, captured in his blog Building the Metaverse, envisions a future driven by the culture change as people go digital. named Mr Radoff as one of the top 30 most influential people in the Metaverse.

We had a great conversation about what the Metaverse means for gaming, the seven layers of the Metaverse, how the Metaverse will change the future of work, and which things we have to do differently when developing Web 3.0 compared to Web 2.0. Stay tuned to this incredibly valuable 27-minute episode for that and more.


  • [01:12] - Growing up in the Metaverse and becoming a Web 3.0 gaming guru.
  • [05:36] - Dematerializing Life: Will we all be living in the Metaverse in future?
  • [08:20] - Understanding the seven layers of the Metaverse.
  • [11:20] - The role that games will play in the Metaverse.
  • [13:07] - How the Metaverse will change the future of work.
  • [14:47] - SSI in the Metaverse and how critically important it is.
  • [19:11] - Digital twins, enterprise Metaverse, and simulations in general.
  • [20:37] - Ensuring a rich and vibrant Metaverse economy.
  • [23:53] - Preventative measures that can help curb dangers in the Metaverse.


“Everything, where you can feasibly de-materialize or digitize an experience, can move into the metaverse” - Jon Radoff
“Blockchain is about programmatic value exchange which is completely revolutionary” - Jon Radoff
“Digital twins are part of simulation” - Jon Radoff
“To do accurate simulations that are based on the real world, you want to be able to bring information about the current state of the real world into your simulation so that you can model around it” - Jon Radoff
“Digital twins are really about largely taking information from the real world and creating a bridge between it and the metaverse” - Jon Radoff

Learn More About Jon in the Links Below:

If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.

Dr Mark van Rijmenam

Dr Mark van Rijmenam

Dr. Mark van Rijmenam is a strategic futurist known as The Digital Speaker. He stands at the forefront of the digital age and lives and breathes cutting-edge technologies to inspire Fortune 500 companies and governments worldwide. As an optimistic dystopian, he has a deep understanding of AI, blockchain, the metaverse, and other emerging technologies, and he blends academic rigour with technological innovation.

His pioneering efforts include the world’s first TEDx Talk in VR in 2020. In 2023, he further pushed boundaries when he delivered a TEDx talk in Athens with his digital twin , delving into the complex interplay of AI and our perception of reality. In 2024, he launched a digital twin of himself offering interactive, on-demand conversations via text, audio or video in 29 languages, thereby bridging the gap between the digital and physical worlds – another world’s first.

As a distinguished 5-time author and corporate educator, Dr Van Rijmenam is celebrated for his candid, independent, and balanced insights. He is also the founder of Futurwise , which focuses on elevating global digital awareness for a responsible and thriving digital future.


Digital Twin