Big Data Articles by Futurist Mark van Rijmenam

How Small Data Can Also Be Big Data

Small data can become big data by cleverly combining various data sets with various data formats when developing a big data strategy

Seven Myths About Big Data

So much is written about big data that it is easy to become lost in all that information. So here are seven big data myths.

What Are The Questions To Ask When Developing A Big Data Strategy?

Even in big data era, with smart algorithms and great visualizations, developing a Big Data strategy is very difficult if you do not ask the right questions

From Machines, Crops To Animals; Big Data Turns Traditional Farming Upside Down

Although the investments can be substantial for farmers, the potential benefits of applying Big Data technologies on the field are enormous.

How Big Data Can Improve The Practice Of Law

Big data is just starting in the legal industry and there is still a very long way to go, but big data offers vast opportunities for law and legal firms.

How Fashion Retailer Nordstrom Drives Innovation With Big Data Experiments

For Nordstrom, providing customers a personalized and relevant experience is all about data, big data, and they do quite a lot of experiments with it.

How Telecom Companies Can Improve Their Results With Big Data

There are many benefits for Telco’s, so they should develop a big data strategy to reap the benefits of the vast possibilities of big data.

From Big Data to Big Mac; how McDonalds leverages Big Data

McDonald’s leverage big data to create the best experience for their customers and make the organization more efficient and effective.

Three Innovative Ways How Big Data Will Improve the Healthcare Industry

Big data offers enormous opportunities for the healthcare industry, although it will require a lot of investments and challenges will remain.

How Etihad Airways Uses Big Data To Reach Its Destination

Etihad Airways is growing rapidly and big data helps them sustain that growth in the coming years and become a 21st-century global airline.