Big Data Articles by Futurist Mark van Rijmenam

Three Use Cases of How General Motors Applies Big Data to Become Profitable Again

General Motors applies Big Data in a variety of ways, while going through a cultural change, in order to become profitable again after the bailout of 2009.

The Future of Big Data Will Be Data

We live in exponential times with rapid expansion of the available data & in the future of Big Data boardrooms will be required to talk about Brontobytes.

How to Address the Big Data Talent Challenge

A Big Data scientist is a multi-skilled person understanding IT, business & is creative to develop Big Data solutions. This Big Data talent is hard to find.

Why Data Visualizations Provides You a Competitive Edge

Data visualizations can provide you with great insights from Big Data in an easy to understand manner, giving you a competitive edge.

Sears Became a Real-Time Digital Enterprise Due to Big Data

Sears started using Big Data because of declined sales & within a few years turned the company into into a real-time digital enterprise thanks to Big Data.

From Data Ownership to Data Usage: How Consumers Will Monetize Their Personal Data

In a world where more data is created than ever before, data ownership is gaining in importance. What are the possibilities for organisations and consumers?

Why UPS spends over $ 1 Billion on Big Data Annually

UPS uses a wide variety of data to reduce the environmental impact of their business. They store over 16 Petabytes and save millions on fuel annually.

Four Ways Big Data Can Drive Your Sales To The Next Level

Big Data offers many different possibilities for your sales organisation and if implemented correctly, the right Big Data Strategy can improve your sales.

Why Your CEO Should Be Awake Every Night Because Of Big Data

Many believe that Big Data is a hype, a buzzword, but in fact it is so important, that it better keeps your Board, and especially your CEO, awake at night.

Why Hotels Should Apply Big Data Analytics To Provide a Unique Guest Experience

Hotels should apply Big Data as it can result in improved customer satisfaction, personalized marketing campaigns and offers and improved hotel operations.