Changing The World With Big Data - One Use Case At A Time

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Changing The World With Big Data - One Use Case At A Time

Big Data is impacting society in ways never possible before, enabling us all to gain insights that can transform the way we do business, work with others, and live our lives. David Parker, Vice President SAP Big Data, explains how big data can truly change the world, one use case at a time. He discusses how students who are at risk stay in school with real-time guidance thanks to big data technology. Or how soccer players can improve their performance with spatial analysis of movement.

Image Credit: BsWei/Shutterstock
Dr. Mark van Rijmenam

Dr. Mark van Rijmenam

Dr. Mark van Rijmenam is The Digital Speaker, a world-leading futurist and global AI keynote speaker who helps leaders decide what AI, and the technologies that follow it, mean for their business. He speaks to leadership teams at their retreats and to conference audiences worldwide, and his WAVE framework gives them a way of deciding that they keep using long after he has left the room. His Intelligence Age Scorecard measures how ready an organization is across the four WAVE pillars.

He holds a PhD from the University of Technology Sydney, is a Certified Speaking Professional and Global Speaking Fellow, and ranks among the world’s top futurists on the Global Gurus list (#1 in 2025, #3 in 2026). Salesforce named him one of its 16 leading AI voices. He has written six books, most recently Now What? How to Ride the Tsunami of Change, writes the Synthetic Minds newsletter on Substack, and founded Futurwise. Talk to his digital twin on WhatsApp: +1 (830) 463-6967.

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