Democracy in Digital Fashion with Michaela Larosse – Step into the Metaverse podcast: EP18
Democracy in Digital Fashion with Michaela Larosse – Step into the Metaverse podcast: EP18
In this episode of the Step into the Metaverse Podcast, I interviewed Michaela Larosse, a founding member of The Fabricant Team and the Head of Content and Strategy. The Fabricant is a digital fashion house creating unique fashion items for the metaverse. As a conceptual writer for global brands and a business journalist specialising in media trends, Michaela is the creator of The Fabricant's brand narrative and philosophy.
Her writing is influential across the creative industries. It gives insight into The Fabricant's work splicing the worlds of fashion, tech, gaming and blockchain, where it wastes nothing but data and exploits nothing but imagination. Michaela and I will dive into digital fashion, its role in the metaverse, and how The Fabricant is embracing the future in a unique way. Tune in and enjoy!
Highlights
- [01:08] - Contributing to building the story of digital fashion.
- [04:36] - A universe of persistent virtual spaces in which we will have a digital layer of our lives.
- [07:34] - Conveying the meaning of digital garments.
- [10:22] - Some key characteristics of digital fashion.
- [16:54] - Why brands should leverage the merging of the physical and digital.
- [19:27] - Possibilities in the mass production of fashion items in the metaverse.
- [20:34] - Avatars that will have the most prospects and what the future of digital fashion will look like.
Quotes
“All brands are going to end up in the metaverse in some way. That’s a reality” - Michaela Larosse
“The immersive internet is where things are going” - Michaela Larosse
“There’s lots of really exciting creative possibilities that allow you to communicate who you are in the metaverse, which is why digital garments as a digital asset are very much leading this space” - Michaela Larosse
“In the digital space, it’s the users that say what the value of a brand is” - Michaela Larosse
Learn More About Michaela Larosse in the Links Below:
- LinkedIn - https://www.linkedin.com/in/mickylarosse
- Twitter - https://twitter.com/thefabricant
If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.
Frequently asked questions
What is The Fabricant?
The Fabricant is a digital fashion house that creates unique fashion items for the metaverse. It splices together fashion, tech, gaming and blockchain, described as an approach that wastes nothing but data and exploits nothing but imagination. Michaela Larosse, a founding member and Head of Content and Strategy, shapes the brand's narrative and philosophy.
Link to this questionWhy should brands care about digital fashion in the metaverse?
All brands are expected to end up in the metaverse in some way, since the immersive internet is where things are heading. Digital garments offer exciting creative possibilities for communicating identity, making them a leading digital asset in this space. Brands that leverage the merging of physical and digital fashion can tap into these new opportunities.
Link to this questionWho determines a brand's value in digital fashion?
In the digital space, it is the users, not the brands themselves, who determine what the value of a brand is. This shifts control toward the community engaging with digital garments and virtual spaces, reflecting how meaning and worth are established differently online compared to traditional fashion markets.
Link to this questionWhat role do avatars play in the future of digital fashion?
Avatars are central to how digital fashion will evolve, with certain types of avatars expected to have the most prospects going forward. As persistent virtual spaces become a digital layer of everyday life, avatars serve as the means through which people wear and express digital garments within the metaverse.
Link to this question
Dr Mark van Rijmenam
Dr. Mark van Rijmenam, widely known as The Digital Speaker, isn’t just a #1-ranked global futurist; he’s an Architect of Tomorrow who fuses visionary ideas with real-world ROI. As a global keynote speaker, Global Speaking Fellow, recognized Global Guru Futurist, and 5-time author, he ignites Fortune 500 leaders and governments worldwide to harness emerging tech for tangible growth.
Recognized by Salesforce as one of 16 must-know AI influencers , Dr. Mark brings a balanced, optimistic-dystopian edge to his insights—pushing boundaries without losing sight of ethical innovation. From pioneering the use of a digital twin to spearheading his next-gen media platform Futurwise, he doesn’t just talk about AI and the future—he lives it, inspiring audiences to take bold action. You can reach his digital twin via WhatsApp at: +1 (830) 463-6967.
