Ferrari Exec Outsmarts Deepfake Scam with Secret Book Question

Ferrari Exec Outsmarts Deepfake Scam with Secret Book Question
👋 Hi, I am Mark. I am a strategic futurist and innovation keynote speaker. I advise governments and enterprises on emerging technologies such as AI or the metaverse. My subscribers receive a free weekly newsletter on cutting-edge technology.

Think you can spot a scam? Even the savviest executives are getting duped by AI deepfakes — until they ask the right questions.

A Ferrari executive recently thwarted a deepfake scam by posing a question only the real CEO, Benedetto Vigna, could answer. The scammer, using AI to mimic Vigna’s voice, attempted to discuss a confidential deal, prompting suspicion.

The executive's query about a book Vigna had recommended revealed the impersonation, ending the call abruptly. This incident highlights the growing sophistication of AI-generated scams and the critical need for robust verification methods.

As AI tools become more convincing, how can businesses ensure they stay one step ahead of fraudsters?

Read the full article on Fortune.

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Dr Mark van Rijmenam

Dr Mark van Rijmenam

Dr. Mark van Rijmenam, widely known as The Digital Speaker, isn’t just a #1-ranked global futurist; he’s an Architect of Tomorrow who fuses visionary ideas with real-world ROI. As a global keynote speaker, Global Speaking Fellow, recognized Global Guru Futurist, and 5-time author, he ignites Fortune 500 leaders and governments worldwide to harness emerging tech for tangible growth.

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