Analytics-as-a-Service is the combination of analytics software and cloud technology. Instead of hosting any analytics software on premises using your own servers, you use a ready-to-go solution that is easy to deploy and most of the time has a pay-as-you-go payment system.
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An industry that is expected to add $ 19 trillion to the Global GDP will definitely have an impact on all aspects of an organization. As such the Internet of Things will revolutionize marketing. Within a few years, thanks to the Internet of Things, a marketer’s job will look totally
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Organisations need to apply big data analytics to make sense of their organisation. The impact of big data analytics on your organisation depends on the type of business analytics used. There are four types of analytics, ranging from descriptive and diagnostic analytics to more advanced predictive and prescriptive analytics [https:
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Winning customers for life is a challenging task for organisations. How can you connect with your customer? How can you ensure that they stay with your organisation for a long time? What products for what price do your customers want? Questions that many organisations face. Fortunately, with the advance of
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A few days ago, The Merkle ran a story that R3CEV, the largest blockchain consortium of banks and technology firms, admitted that the technology they are developing does not use a blockchain and as such they admitted defeat. A day before that article, R3CEV released a story about when a
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Artificial Intelligence offers a lot of advantages for organisations by creating better and more efficient organisations, improving customer services with conversational AI and reducing a wide variety of risks in different industries. Although we are only at the beginning of the AI revolution that is upon us, we can already
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The quality of your data determines the quality of your insights from that data. Of course, the quality of your data models and algorithms have an impact on your results as well, but in general, it is garbage in, garbage out. Therefore, (Total) Data Quality Management (DQM) or Master Data
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We live in an era of increased cyber threats. With dozens of companies and organisations being hacked on a daily basis and cyber-crime rising to new levels of hacking during the US elections, it is time for organisations to start protecting themselves. Big Data Security Analytics can help companies
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Big data offers many benefits for organisations in all industries, but unfortunately, a lot of companies don’t reap these benefits yet. The reason is not that they don’t want to start with big data, nor that they don’t understand what big data is. The challenge many companies
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Big Data has a lot of potential for small companies, such as local shops or bars, which results in three distinctive benefits.
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