The Digital Speaker (Page 331)

Big data is definitely not only for large organisations. There are ample opportunities for SMEs to gain valuable insights from big data.

Companies that implement an internal big data strategy will reap the benefits from it and outperform peers on employee productivity.

Walt Disney uses big data to offer their 100 million visitors to the Walt Disney World parks an even more magical experience.

Finding the right sponsor within the organisation for a big data project and/or strategy is extremely important. Who is the best sponsor?

The big data roadmap helps developing and implementing a big data strategy, which is difficult, although the steps to take are clear.

Big data might be the most sustainable option to reduce our carbon footprint, make our energy grids more efficient and save money.

Purdue University created Course Signals, an algorithm that predicts for each student a risk profile on the likelihood of success in a course.

Universities and colleges from around the world should turn to big data to revolutionize the way students learn and teachers teach.

Big data privacy results in heated debates regarding consumers' privacy. Companies will have to adopt ethical guidelines or face bankruptcy.

Big data will mark the end of the market research industry as we know it. Unless, of course, they are able to adapt and pivot on time.

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