The Digital Speaker (Page 332)

To better understand the possibilities of big data, Rabobank started with a multidisciplinary team and a few proof of concepts.

The ‘Technology-impact-cycle’ helps to understand the impact of technologies, such as the impact Big Data, on organisations, the economy and society.

Caesars Entertainment collects data from customers throughout their travel journey and they use this to offer personal benefits to guests.

In the world of Big Data only more and more data will be collected and these data will pay for the 'free' services that are offered online.

Service-oriented data-driven organisations such InterContinental Hotel Group are a great example that Big Data is helping any industry become better.

The Internet of Things turns our planet into a smart planet with limitless possibilities when everything is connected to everything.

Shell uses big data to improve its operations and to increase oil and gas output of their wells and they are creating massive data sets.

All big data efforts of Walmart show the massive possibilities of what can be done if big data is truly incorporated in the company's DNA

The usage of big data tools to secure organisations, prevent crimes and ensure national security will increase massively in the coming years

When you embrace big data privacy, your customers will embrace you. Ignore these Big Data Ethics and your customers will eventually ignore you.

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