Why Trust and Data Breaches Don't Get Along
If you want to retain the trust of your customers, you better make sure that you don’t have any data breaches. As this infographic, developed by Gemalto, shows, data breaches have a significant impact on consumer trust, loyalty and the perception of how seriously companies take the security of customers’ personal and financial data.
According to the survey “nearly two-thirds (64%) of consumers surveyed worldwide say they are unlikely to shop or do business again with a company that had experienced a breach where financial information was stolen n, and almost half (49%) had the same opinion when it came to data breaches where personal information was stolen.”
A loss of trust can be very expensive for any organisation, especially if it is due to a data breach. Therefore, organisations should do what it takes to prevent a data breach from happening. By taking the correct technical security measures as well as cultural / process measures, a lot of data breaches can be prevented as quite often a data breach occurs due to human errors.
Unfortunately, data breaches will not go away very soon, and it is likely that if you are a large organisation, it is just a matter of time before you will be hacked and your data will be breached. Therefore, not only focus on prevention, but also develop an emergency plan in the case a data breach occurs.
Image: Den Rise/Shutterstock
Dr Mark van Rijmenam
Dr Mark van Rijmenam is The Digital Speaker. He is a leading strategic futurist who thinks about how technology changes organisations, society and the metaverse. Dr Van Rijmenam is an international innovation keynote speaker, 5x author and entrepreneur. He is the founder of Datafloq and the author of the book on the metaverse: Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, detailing what the metaverse is and how organizations and consumers can benefit from the immersive internet. His latest book is Future Visions, which was written in five days in collaboration with AI. Recently, he founded the Futurwise Institute, which focuses on elevating the world’s digital awareness.
