Why Marketers Should Stop Worrying And Start Loving Big Data

Why Marketers Should Stop Worrying And Start Loving Big Data

Big Data offers a lot of possibilities and opportunities for marketers to start making a lot of money based on their data. Successful marketers have figured out how to use big data to squeeze billions for marketing and help their companies

Dr Mark van Rijmenam
Dr Mark van Rijmenam

Dr Mark van Rijmenam is The Digital Speaker and available for (virtual) keynotes in-person or as avatar or hologram. He is the Founder of Datafloq and Mavin. Van Rijmenam is the author of the three best-selling management books, including The Organisation of Tomorrow, which discusses how AI, blockchain and analytics turn your business into a data organisation. He holds PhD in management from the University of Technology Sydney on how organizations should deal with Big Data, Blockchain and (Responsible) AI and he is the publisher of the ‘f(x) = ex‘ newsletter read by thousands of executives.

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