Your Face, Their Fraud: Deepfakes Have Entered Incognito Mode
Your Face, Their Fraud: Deepfakes Have Entered Incognito Mode
If you think “don’t talk to strangers online” is old advice, try “don’t believe your boss, your lover, or your dead grandmother,” they might all be deepfakes now.
We’re witnessing a global trust meltdown, and AI is the accelerant. Scammers now deploy real-time deepfakes for romance scams, job interviews, and tax fraud. With just a photo and five seconds of your voice, they can build a fake you.
One exec wired $25M to a video of a fake CFO. Others fell for cloned voices of their loved ones. Detection tools lag behind, often limited to catching their own models, while criminals just A/B test until they fool the system.
- Deepfakes in job interviews and banking
- Instructional scam videos on YouTube
- Visual cues beat AI detectors
We can’t outsource trust. I believe we need to rewire our instincts, not just our software. In a world where seeing is no longer believing, discernment becomes our most powerful defense. How do we train attention, not just detection?
Read the full article on Wired.
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Dr. Mark van Rijmenam
Dr. Mark van Rijmenam is The Digital Speaker, a world-leading futurist and global AI keynote speaker who helps leaders decide what AI, and the technologies that follow it, mean for their business. He speaks to leadership teams at their retreats and to conference audiences worldwide, and his WAVE framework gives them a way of deciding that they keep using long after he has left the room. His Intelligence Age Scorecard measures how ready an organization is across the four WAVE pillars.
He holds a PhD from the University of Technology Sydney, is a Certified Speaking Professional and Global Speaking Fellow, and ranks among the world’s top futurists on the Global Gurus list (#1 in 2025, #3 in 2026). Salesforce named him one of its 16 leading AI voices. He has written six books, most recently Now What? How to Ride the Tsunami of Change, writes the Synthetic Minds newsletter on Substack, and founded Futurwise. Talk to his digital twin on WhatsApp: +1 (830) 463-6967.
