Can AI Taste Colours? Welcome to Sensory Synergy

Imagine tasting sweetness in the colour pink or hearing a symphony in a glass of wine. AI now explores these human quirks, but are machines on the brink of out-creative-ing us?

Humans naturally merge senses, like associating pink with sweetness or round shapes with softer flavors. Generative AI systems are now mimicking this sensory crossover, reflecting patterns rooted in human experience.

Researchers tested AI against sensory psychology prompts, discovering it could replicate common associations but sometimes fell short of nuanced creativity. This convergence of AI and sensory science could reshape marketing, from designing packaging to crafting immersive dining experiences.

As AI begins to "taste" and "hear," where should the balance lie between inspiration and automation? Are we on the verge of creating hyper-personalized experiences—or losing the irreplaceable human touch in the process?

Read the full article on BBC.

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💡 We're entering a world where intelligence is synthetic, reality is augmented, and the rules are being rewritten in front of our eyes.

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