Hollywood Didn’t Embrace AI—It Got Ambushed

Three years ago, Hollywood treated AI like a threat to art. Now, it’s a lifeline, because the real villain might be their own broken business model.

The curtain’s dropped on denial. At theAI on the Lot 2025 conference, Amazon Studios took the stage to say what everyone else is whispering: AI isn’t just a tool, it’s a strategy for survival.

What began as fear-driven silence during the writers’ strike has become a pragmatic pivot. Studios now deploy clean models trained on licensed data, blending AI seamlessly into production.

The real shift? It’s no longer about “AI films,” just good content, made faster, cheaper, smarter.

• Studio execs finally speak publicly, Amazon leads
• Over 200 “AI studios” now exist
• Copyright-safe models accelerate industry adoption

This isn’t about disruption anymore, it’s about reinvention. And the question isn’t if AI belongs in entertainment, but whether studios that resist it will even survive the next act. As legacy systems collapse, will your organisation adapt with intent or just rebrand out of fear?

Read the full article on The Wrap.

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