If AI’s Creativity is “Good Enough,” Do We Still Need Ours?

If your audience can’t tell the difference between AI and human-created content, does creativity even matter anymore?

Generative AI isn’t here to replace inspired artistry; it’s here to make production faster, cheaper, and "good enough."

In advertising and content creation, where meeting objectives trumps artistic depth, AI has already proven its worth. It can craft ad copy, background music, and visuals that perform on par with human outputs. All at a fraction of the time and cost. Businesses, unsurprisingly, are leaning in.

While AI won’t paint the next Mona Lisa, it’s reshaping industries. Generative AI is automating creative execution, leaving us to redefine what human creativity means in the digital age. How can we ensure human innovation thrives when efficiency reigns supreme?

Read the full article on Shelly Palmer.

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